Cracking the Code of Digital Innovation: Key Takeaways from European Top Tech Conferences

The tech industry is in a constant state of flux. The latest conferences — IBC2024, SBC Summit, and Digital Transformation Summit — provided invaluable insights into how businesses can stay ahead. Our team members brought back key learnings from these events that showcase the growing role of AI, data analytics, cloud infrastructure, and automation. These innovations are not just transforming industries but are driving entirely new ways of thinking about collaboration, efficiency, and customer engagement.

Let’s dive into the biggest trends shaping media, entertainment, iGaming, and IT — and how Moqod is at the center of it all.

Media Trends: Optimizing Bandwidth, Data, and Multi-Device Streaming

Maksym Evdokymov, Head of Digital Solutions [Benelux] at Opinov8 and Moqod, returned from IBC2024 with valuable insights into the media, entertainment, and technology industries. The event, which welcomed over 45,000 attendees from 170 countries, showcased cutting-edge innovations, tackled industry challenges, and presented future opportunities.

Optimization of bandwidth

One of the standout trends was the optimization of bandwidth. With the growing demand for high-quality content across multiple platforms and devices, efficient bandwidth management is crucial. This trend has opened the door for IT outsourcing solutions that focus on optimizing media delivery pipelines, ensuring smooth performance across different network conditions and geographies.

Data analytics and Machine Learning (ML)

Another key focus at the summit was data analytics and machine learning (ML). Media companies are increasingly leveraging ML to analyze how, when, and on which devices users are consuming content. By harnessing this data, companies can fine-tune their strategies to increase engagement, improve content recommendations, and optimize ad targeting. Maksym highlighted the importance of outsourcing partners like Moqod and Opinov8, who can provide the technical infrastructure and data analytics services needed to process and act on these vast data sets.

Multi-device content consumption

The rise of multi-device content consumption was another critical trend. Viewers now switch between smartphones, tablets, and smart TVs, demanding uninterrupted, high-quality experiences on all platforms. This shift emphasizes the need for media companies to develop and integrate adaptive streaming technologies.

Innovation in iGaming: Speed, Customization, and Data-Driven Decisions

Craig Wilson, co-founder and co-CEO of Opinov8, returned from the SBC Summit in Lisbon with valuable insights into the fast-paced evolution of the iGaming industry. As the event drew 25,000 professionals and over 450 speakers, it was clear that the gaming sector is rapidly innovating, especially in terms of product releases and player engagement.

Speed, Testing, and Outsourcing Solutions

A key trend highlighted at the summit is the rapid game release cadence, with many providers delivering several new games monthly. This speed presents a unique challenge for development teams, particularly around manual testing and integration. Game providers are seeking IT outsourcing partners to ensure that even with fast development cycles, the quality and performance of games remain intact.

Customization and localization

Customization and localization emerged as another crucial factor. Successful iGaming companies are tailoring their games to fit the cultural preferences of specific markets. Localizing not only the language but also the aesthetics and game mechanics is essential for player retention. We excel in helping providers ensure that game designs resonate with local audiences by conducting detailed UX and UI testing, gathering feedback directly from regional players, and refining game elements to align with local tastes.

Data analytics. Again

We also noted the growing importance of analytics in iGaming. Providers are increasingly relying on data-driven insights to optimize their games and refine features based on player feedback. Providers that offer advanced analytics services, enable companies to analyze player behavior, track performance, and make informed decisions to enhance user satisfaction and retention.

Cloud and AI-Powered Solutions for Future Growth

Our team also shares their insights from the Digital Transformation Summit, where the focus was on how AI, automation, and cloud technologies are transforming businesses. The event highlighted key strategies for integrating these technologies seamlessly, driving innovation, and boosting efficiency across industries.

The event covered pivotal trends in digital transformation, emphasizing collaboration between AI, automation, and human expertise, as well as strategies to drive innovation and efficiency in IT operations and cloud infrastructure. Here are the key takeaways:

Human-Centric AI Integration

One of the most important discussions revolved around human-centric AI — where AI and automation work in collaboration with human expertise. Talks highlighted how human input provides the necessary context for AI-driven processes, ensuring more meaningful outcomes. This aligns with our approach focuses on AI solutions that retain the human element, allowing businesses to automate repetitive tasks while reserving complex decision-making for humans.

Cloud and Security Transformation

A focus on cloud infrastructure and security underscored the importance of seamless integration of AI in cloud environments. Presentations from leaders such as ING and Tenable highlighted the critical need for unified cloud-native security solutions and optimized data strategies. Cloud connectivity and security challenges, especially in regulated markets, were a major concern. We at Moqod and Opinov8 can provide valuable support to companies navigating the complexities of cloud infrastructure by offering scalable and secure cloud solutions, especially as organizations adopt hybrid cloud models.

DevSecOps and Hyperautomation

A key insight from the summit was the growing importance of DevSecOps and hyperautomation in integrating security into every step of the development lifecycle. Global companies demonstrated how DevSecOps is becoming a driving force in building strong cybersecurity defenses, while hyperautomation — combining RPA, AI, and machine learning — is transforming business processes.

Wrap-Up

Whether it’s bandwidth optimization in media, game customization in iGaming, or DevSecOps in digital transformation, the trends highlighted at these conferences all point to one thing: technology is evolving rapidly, and businesses need strong partners to keep up.

With the right strategies in place, businesses can harness these emerging technologies to improve efficiency, reduce costs, and enhance customer experiences.